Publication plan

Title: Muted

Positioning Statement: Turn up the volume.

Frequency of publication: Monthly.

Distribution: Newsagents and supermarkets.

Price: £2.40

Rationale: The magazine is for those who enjoy all aspects of indie music. It will focus on new bands and artists, articles, interviews and reviews of new and old songs. It is also for those that would like to be in music when they are older. They will also find out about concerts and gigs that will be on, it will offer a lot of opportunities for fans to meet the stars with monthly competitions.

Style: Informal and friendly. The magazine will offer advice and comments and also reviews and music. It will use fairly easy vocabulary and will use short – medium sized paragraphs.

Regular Content
• Editor’s letter
• Letter room – fans send letters into the magazine about concerts and their view on songs
• Wish you were there – Upcoming concerts and gig information page
• Listen to Nick- Nick Grimshaw monthly music advice column
• The Indie look – Monthly clothes tips and out fits we like
• Interviews
• What are you really into? (on last page) – Bands or artists tell us what they are really like Back cover. This week Biffy Clyro
• Road trip – one of our writers travels with a band. This week Muse
• Competition page – win something each month e.g. a day in a recording studio, meet a band etc.
• The truth behind…- find out about a star
• Top 10- indie chart

Feature Content
• The Letter Room
• Listen to nick
• Wish you were there
• Road trip
• Top 10 indie chart
• The indie look
• Competitions
• What are you really into?
• A ‘Daft Punk’ tribute
• Party on with Bloc party
• Woahh its Cobra Starship
• La Roux in for the kill
• Guess who we’ve been to see this week?
• What do you eat Biffy Cylro?
• Can you guess the song and artist?
• You’re favourite Gig? ‘Hippys on the Hill’- New talent!!
• Where are they now?
• The bands you need to know!!
• Bring the oldies back
• The top 10 concerts, WE recommend!
• Gigs Galore
• Who have you seen?
• Paramore Review
• Biffy Clyro
• 30 seconds to Mars
• It’s Official its The Arctic Monkeys
• Fan Interview on The Killers
• What’s with the cover?
• Road trip with Muse
• The Truth Behind ‘Florence and the machine’

House style
Cover lines: Arial Rounded MT Bold and Rockwell
Headlines: Century Gothic bold
Standfirst: Century gothic 14 pt. byline to be included in standfirst.
Captions: Century Gothic 9pt
Features first paragraph: Drop capital Century Gothic bold, 5 lines deep, and first two words in capitals.
News first paragraph: first two words in block capitals.
Body Text: Century gothic 11pt
Colour scheme: White, black and red